Music Promotion Tips That Will Skyrocket Your Sales

Ok… You are an independent artist and you everyone tells you that you they cannot understand why you aren’t signed yet. You have sent out enough demos to fill a small storage unit. You are beginning to wonder why you aren’t signed. Well never fear because Tim Beachum is here (I guess that line worked better with Under Dog).

Reality Check
I run across a ton of independent artist on a weekly basis. The strange thing is the faces change but the problem remains the same. I know that you feel that your album is the best thing since sliced bread, and that you should get top dollar for it. Who am I to judge… Maybe you should get paid for your album. All of that sounds good in a make believe fair tail land, but out here in this big place the rest of us call reality nobody knows who you are. Thus they are not going to buy your CD.

The first thing you want to do as a new artist is to…. Dare I say it??? “Giveaway Your CD”. The bottom line is you will have to give your music away at the beginning of your career. You can do this by adding a free download section to your website. If you are tech savvy you can add a listening section to your website.

Most people will not purchase your CD if they do not have an idea of what to expect from you. If your music is free people will download it and listen to it if they can relate to your style. These are the people that will eventually become customers.

The bottom line is do not be afraid to give your music away. This is the best way to build loyal followers.

Tag It
I write music reviews for several music magazines, which means that I receive a ton of demos. I have my assistant load all of the demos on to my iPod and I listen and review the demos throughout the day. The unfortunate thing is the majority of the artists do not take the time to take their music files. If you do not know what I am talking about then chances are you are one of those people that I am talking about.

While creating your music files you want to make sure to embed your artist information. It is also a good idea to put your website address on the same line as your album title. Depending on the length of your web address you may want to include it in your song title. Whatever you do tag your music. You have to think when your send your album to someone it usually sits around for weeks if not months. Then it is either listen to on some type of mp3 device, home stereo, or car CD player. As your track is playing the your information is displayed across the screen.

If I receive an album that isn’t tagged I throw it out! Read more »